Jeremy Octavian · Creative & Content Strategist

Creative & Content Strategist

I combine creative thinking with data to turn attention into engagement, leads or sales (whatever you need!).

1M+ views → 400+ installs3x faster AI content productionIDR 10M+ revenue, IDR 0 ad spend5M+ views on UGC

Based in Jakarta · open to hybrid, remote or relocating

GrowthMeeting AI · 2025–2026

The problem
Grow app installs with organic content only, in Indonesia and in brand-new markets abroad.
What I did
Ran two formats side by side: UGC-style podcast clips in Indonesia, and 10+ carousel accounts for the US, Colombia and Mexico. Tracked views and installs per market in Google Sheets, and ran a 3-person admin team to scale distribution.
The result
Carousels turned 700K views into 400+ installs. Clips got 300K views but only 50+ installs, so we moved effort to carousels.

3.4xmore installs per view from carousels

1M+views across 3 markets

What I learned: clips buy reach, carousels convert.

AI contentYoboLabs · 2026

The problem
A small go-to-market team needed localized content for several markets, faster than a normal production cycle allows.
What I did
Built a GenAI workflow with Claude, ElevenLabs and HeyGen for localized AI-avatar campaigns, plus AI UGC in Sora 2. One run produced paid ads for Singapore and Malaysia: 8 variants (4 industries × 2 markets) with hooks localized per market on one shared body. Made the product launch video in code with Remotion, Higgsfield and Claude Code, built interactive lead magnets with AI-assisted coding, and made creator-led educational content for US Shopify brands with comment-to-get lead magnets.
The result
3x the production output with shorter turnaround, 30+ qualified sign-ups from lead magnets, and 10+ US discovery calls from targeted outbound.

3xproduction output

30+qualified sign-ups

What I learned: AI handles the volume, taste decides what ships.

Social & communitySchoters by Ruangguru · 2022–2023

The problem
Keep a study-abroad audience engaged on Instagram and Telegram, and turn that attention into leads.
What I did
Owned the editorial plan for feed, Stories and Telegram, led 6 interns across 2 batches to hit our OKRs, QC'd sales content from the Product and Work Abroad Academy teams, hosted live sessions, and ran 15+ online activations. Created #SchotersPamit, a fake goodbye that came back as #SchotersKembali.
The result
15M+ feed impressions, with 10 posts passing 1M impressions each, 6M+ Story impressions with 70K+ replies, and a 3K-member Telegram community. #SchotersPamit brought in IDR 10M+ revenue with IDR 0 ad spend.

15M+feed impressions

IDR 10M+revenue from IDR 0 ad spend

What I learned: a good gimmick beats a big budget, but it still needs a strong call to action.

UGC & content strategyFlux Creative Universe · 2024–2025

The problem
Snack and perfume brands needed content that felt native on TikTok and Reels, not like another ad.
What I did
Planned content pillars and editorial calendars, wrote the hooks, and shot and edited 30+ videos. Turned audience data into pitch decks for six more brands.
The result
5M+ views on UGC for Cimory and Valord, and Dilan Cokelat's Instagram grew from 9K to 20K followers in four months.

9K→20Kfollowers in 4 months

1.7Mviews on a single video

What I learned: relatable beats polished.